Stone carving by New Zealand Stone Sculptor, Jocelyn Pratt

This post by SubmitYourArticle.com‘s Steve Shaw will interest you if you want to get local publicity the soft-sell way.

This article teaches you the RIGHT way to do local business article marketing.

I’m so pleased that local business owners are catching on to the fact that article marketing can work wonders at driving traffic to a website!

That’s wonderful, and if you are a local business owner who is submitting articles, it’s very likely that you are light years ahead of your competitors in the marketing department.

There is a right way and a wrong way to go about this though, and I would like to show you how to submit articles for your local business.

It’s pretty easy–in fact much easier than many local business owners are making it out to be.

The RIGHT Way To Submit Articles For A Local Business

Here are the steps:

1 – Write articles on your general niche.

So if you are a dentist, then you would write articles about dentistry and related topics.

Hot Tip: Do not try to work your location into your article or title. That is totally unnecessary, and including your location in your title and/or article body will usually cause your article to be declined at the publisher level.

Your goal is to submit articles that publishers will accept and that will be republished many times. You accomplish this by writing  general articles on your topic without mentioning your location.

How then will you let Google know where you are located? We’re getting to that…

2 – In your resource box, use your location specific keyword phrases, varying your phrases with each article you submit.

Here is a sample HTML resource box:

Dr. John Smith has been a San Francisco dentist for the past 15 years. Visit Dr. Smith’s website for more information about the best teeth whitening in San Francisco

You’ll notice that the location specific keywords “San Francisco dentist” and “teeth whitening in San Francisco” form the links to Dr. Smith’s website. Perhaps the first link goes to the main page of his website, and the second link goes to a page that is specifically about teeth whitening.

Dr. Smith may have 8 or so HTML resource boxes in which he targets different keyword phrases that are specific to his location. Let’s say he’s using SubmitYOURArticle.com to submit 8 articles a month–he can use a different HTML resource box for each of his submissions. That will allow him to target different location specific keyword phrases through his article marketing without appearing manipulative to Google.

Why Is It A Good Idea NOT To Mention Your Location In The Title And Article Body?

If you do not mention your location in your title or article body, but instead use your location specific keyword phrases in your resource boxes, you will be accomplishing the following:

1- Your article is much more likely to be accepted by the publishers to whom it is submitted.

What is the point of spending your precious time writing articles that are only going to be declined on the publisher level? That is a waste of your time and an ineffective means of marketing. You must write articles that publishers will want to publish. To do that, stick to writing articles about your general niche without mentioning your location in the title or article.

2 – You radically increase the number of publishers who will be interested in re-publishing your article.

Articles where the author has the mindset of “I must get the words ‘San Francisco Dentist’ into my article at all costs!” usually end up with awkward sounding articles. Awkward sounding articles do not appeal to publishers or readers. Remember, the publisher will read your article before deciding to publish it–you must make your article appealing to publishers so that the article will be republished again and again.

3 – You make writing articles easier on yourself.

Seriously, how many articles can you write based around the phrase “San Francisco Dentist” (or whatever your location specific keyword terms are)? Not very many without becoming repetitive. Article Marketing requires that you submit articles regularly each month. Make your writing process easier, and you stand a much better chance of sticking with your article marketing campaign and seeing the results you’re after.

4 – You’re doing better SEO article writing.

What you’re trying to do is raise the search engine ranking of your website for a locational keyword term, and that’s all done via the linking etc. in the resource box. Basically there’s no real benefit in terms of article marketing in trying to put locational info into the article itself, so don’t do that!

Article origin: http://www.submityourarticle.com/creative-article-marketing/how-to-submit-articles-local/

Image: Stone carving by New Zealand Stone Sculptor, Jocelyn Pratt